THE CONSERVATORY MIAMI
Role
Brand Strategist
Designer
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Industry
Beauty & Lifestyle
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Credits
Photographer Ross Abraham
Services
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Rebrand Strategy
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Internal Foundation (Purpose, Mission, etc.)
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Target Research & Customer Profile
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Market Research
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Brand Positioning
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Messaging
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Brand Personality & Voice
Visual Identity
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Design Research
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Brand Assets (Logo Suite & Web Design)
About The Client
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The Conservatory Miami seeks to curate a restorative and sustainable beauty experience through braiding services.
Our goal is to establish a brand identity that reflects the brand's aspirations to expand into a collective of spaces where individuals can indulge in holistic beauty services, reconnect with themselves, engage in curated shopping experiences, and immerse themselves in an environment that inspires and evolves.
Brand Strategy
The brand strategy creates a persona of refined simplicity and a holistic essence. It is designed to connect with sophisticated creative individuals who lead vibrant lives. We recognize the importance of self-care through research which allowed us to develop a personality that expresses that.
This rebrand resonates with those who value quality, attention to detail, and an elevated sense of care.
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Visual Identity
The visual identity features intricate organic forms and clean typography to convey the essence of decadence and details. These design elements delicately encase the letter C, serving as a protective embrace, much like the act of self-care itself.
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The rebrand embodies the holistic, intimate, and transformative brand personality through insights and research.
