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Park Wayfinding

Brand Activation

Role

Concept

Designer

3D Render

(This is a personal project not sponsored by New York City Department of Parks & Recreation)

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While functional, the current wayfinding at Paul Raimonda Playground lacks excitement and fails to stand out amidst its surroundings, blending in with typical NYC park signs. Recognizing the need for a more playful and purposeful approach, the redesign aims to introduce whimsical pop art-inspired elements that are bold, clear, and elementary. Utilizing directional signs and an icon system, the rebranding intends to provide intuitive navigation while enhancing the overall experience by expressing the activities and rules within each playground zone.

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The Project Overview

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The Deck

Click on the image to view the full picture.

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