This activation aimed to create interest and engagement for potential customers revolving around the 20th-year celebration for Liberty Tattoo.

Expressing their very distinct brand identity that embraces the Western biker and explicit humor, their brand personality is eclectic and full of character. Enlarging previous tattoo designs and creating a unique bus stop seat that reflected the interior of the actual tattoo shop, the activation invited passersby to immerse themselves in the characterful atmosphere of the brand, fostering interest and engagement.

The project successfully showcased Liberty Tattoo's personality, with hopes to generate buzz and attract new clientele while reinforcing its position as a vibrant and memorable presence in the tattoo industry.